As an essential feature of the training objectives of applied undergraduate visual communication design talents, project-based teaching is the core and key to improving students' employment competitiveness. This paper proposes reform measures through a positive understanding and in-depth analysis of the problems of visual communication design course projects to provide a reference for transforming and developing the project-based teaching mode of visual communication courses. This paper takes the reform of the teaching mode of visual communication design in higher education institutions as the starting point, discusses the specific implementation plan of the project-based teaching model, and proposes to create an innovative project-based teaching method with the concept of combining production and teaching, industry and teaching, and enterprise and teaching implements entrepreneurship education and practical operation in the process of experience, and finally completes the unification of higher education and industrial development, to better play. The project is designed to unify higher education and industrial development and to give better space to the functions and characteristics of higher education institutions. The results of the experimental study show that to successfully reform the practical teaching of visual communication design in the context of application transformation; we should first realize the advantages of the school-enterprise cooperation model, eliminate the shortcomings of the traditional practical teaching of visual communication design with the help of new media technology, and take reasonable measures to improve the quality of practical teaching in all aspects.

Authors:
Xinyi Sun, Dalian Polytechnic University, China

About the Presenter(s)
Dr Xinyi Sun is a University Associate Professor/Senior Lecturer at Dalian Polytechnic University in China

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