This study analyzes the relationship between the university and local community through the concept of value co-creation in the incorporation of Ethnic-cultural Materials. Commencing from the starting point of the domain characteristics in Zuoying, Kaohsiung City. Due to migrant settlement, regional planning by the colonial government, the city of Kaohsiung attracted a large number of settlers. In terms of regional revitalization, Kaoshiung boasts high potential. The study probes into the questions of how National Sun Yat-Sen University perceives the concept of domain characteristic while practicing regional revitalization, and how respective action strategies for entering communities are established.
The study collects the history and memories of Zuoying and presents them using innovative methods to build momentum for transformation and be part of the growth of local partners. The study focused on the Guomao Community, which is predominantly a community of provincial military dependents and the Minnan ethnic groups that have been living around Lotus Pond for over a century. Through field study in the Zuoying community, the university has tended to preserve stories that are vanishing, and to raise community awareness by collecting local memories. We have also tried to summon the memories of old Zuoying from local people and the whole city by activities, including soundscape exhibition, theater performance, storytelling and singing, Taiwanese old song concert, traditional street banquet, and local artisan documentary. Correspondingly, this study examines the feasibility for value co-creation of the two parties.

Authors:
Weilih Yeh, National Sun Yat-sen University, Taiwan

About the Presenter(s)
Dr Weilih Yeh is a University Postdoctoral Fellow or Instructor at National Sun Yat-sen University in Taiwan

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