The Role of an Online Campus in Supporting a Sudden Shift in Students’ Preference to Enroll at a College (66182)

Session Information: Higher Education
Session Chair: Tasnia Alam

Sunday, January 8, 2023 (15:55)
Session: Session 2
Room: Live-Stream A
Presentation Type:Live-Stream Presentation

All presentation times are UTC-10 (Pacific/Honolulu)

Overnight, the higher education community experienced a shift to remote teaching and learning. The shift benefited only online learning institutions, as students rediscovered their ability to manage their time. This shift has generated a need for educational institutions to recognize students' preferences when scheduling. TCC Connect Campus opened in 2014 and is Tarrant County College's sixth and fully online campus, serving over 26,000 students each semester. Tarrant County College is in Fort Worth, Texas, and is a large urban community college. The campus has been on the cutting edge of adapting to students' preferences, resulting in a 25% increase in enrollments from Fall to Fall. The significant rise in enrollments caused tension on the five sister campuses, which were experiencing an opposite trend post-pandemic. Given the clientele's behavior, this complex situation required additional iterations and analysis to align "the online and face-to-face campuses in a One College framework." To support growth, an approach based on planning, soft launching, and data analysis was implemented while leveraging previously developed projects. As institutions returned to the classroom and the student preference for online became increasingly apparent, the College Chancellor, focusing on being a student-ready college, directed the online campus to open sections until demand was satisfied. We used our campus Data Analyst to provide continuous reports on enrollment status and fill ratios impacting the need to release additional courses. The authors will discuss strategies for providing leadership during a rapid change in student preferences, including data for forecasting and communication across the institution.

Authors:
Carlos Morales, TCC Connect Campus-Tarrant County College, United States
Shelley Pearson, TCC Connect Campus-Tarrant County College, United States


About the Presenter(s)
Carlos Morales is the President of TCC Connect Campus, a virtual campus, part of the Tarrant County College District. He is a sought-out expert in creating online, hybrid, and web-assisted learning environments.

Connect on Linkedin
https://www.linkedin.com/in/morales273

Connect on ResearchGate
https://www.researchgate.net/profile/Carlos-Morales-24

Additional website of interest
https://twitter.com/PresidntMorales

See this presentation on the full schedule Schedule



Conference Comments & Feedback

Place a comment using your LinkedIn profile

Comments

Share on activity feed

Powered by WP LinkPress

Share this Presentation

Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00