Conventional evaluations of the contributions of regional policies aimed at revitalization tend to prioritize short-term, quantitative indicators, often overlooking long-term value such as the cultivation of cultural capital, the fostering of cultural value, and the formation of regional identity. This paper proposes a process evaluation methodology for the long-term territorial value co-creation activities that persist after such initiatives have concluded. To this end, we have developed the "Territorial Value Co-creation Activity (TVCA) model" to analyze this process. This model takes an approach that assesses the qualitative nature of activities that enhance regional value—such as stakeholder collaboration and the fostering of community attachment—with a particular focus on shifts in their sustainability. We have developed a specific, graduated rubric table corresponding to the model to systematically judge the degree of sustainability for post-project, value-enhancement activities, and the utility of this evaluation is demonstrated through a case study of the "Book Town Hachinohe" initiative in Aomori, Japan. This model is not limited to the Japanese context; it can contribute as a framework for evaluating sustainable value creation in culture-led regeneration, addressing a common challenge faced by communities worldwide.

Authors:
Mutsuko Muramoto, Japan Advanced Institute of Science and Technology, Japan
Mitsuru Ikeda, Japan Advanced Institute of Science and Technology, Japan

About the Presenter(s)
Mutsuko Muramoto, Doctoral Student at JAIST, specializes in regional studies and public project evaluation. Her interests include regional revitalization, cultural promotion, and AI-driven education. She is developing hands-on manufacturing education

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https://www.linkedin.com/in/holodecks/

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