This presentation aims to observe the global presence of the Chinese language in terms of cultural competitiveness, which is defined as the “vitality, prestige and popularity of traditional and contemporary culture associated with the language” (Gil, 2021:53). Specifically, it discusses Chinese cultural competitiveness in a global context in terms of the four indicators illustrated in Gil’s language comprehensive competitiveness framework: publications, TV and movies, Internet content, and cultural practices. These indicators are explained and expanded to depict a more comprehensive global picture of the Chinese language in terms of power and resources. Drawing on media reports, government and legislative documents, statistical compilations, and academic works, the presentation discusses some of the major developments of the Chinese language over the past decade and explores the presence and potential of Chinese as a global language. The presentation concludes that cultural competitiveness supports, to a large extent, the macroacquisition and expansion of the Chinese language worldwide, but not as much as policy, economic, and demographic competitiveness. On the other hand, China’s rising cultural influence has generated significant controversies and challenges. The presentation will also include a discussion of the implications of the global influence of Chinese for language policy and educational practice.

Authors:
Albert R. Zhou, Musashino University, Japan

About the Presenter(s)
Albert R. Zhou is a professor of language and intercultural communication studies in the Department of Global Communication, Faculty of Global Studies, Musashino University, Japan.

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