This study addresses the challenge of limited alumni engagement within a university, particularly for its Graduate School. Alumni engagement is critical for institutional development, curriculum improvement, and student mentorship. However, challenges such as outdated manual methods and inconsistent monitoring hinder the university's ability to maintain meaningful alumni relationships. To resolve this, the study proposed and developed an Alumni Engagement Portal System tailored to meet the needs of a university. A mixed-method approach was employed, incorporating surveys, expert reviews, and pilot testing. A survey instrument was designed and validated with a Cronbach’s Alpha reliability score of 0.9236, ensuring high reliability. The system was developed using agile methodology, emphasizing user-friendly design and data privacy compliance. The portal effectively integrates functionalities such as tracer studies, networking opportunities, and data analytics for institutional decision-making. Results from the pilot implementation indicate high levels of usability, acceptability, and engagement among alumni. Furthermore, the system provides valuable insights into employment trends, enabling better curriculum alignment with industry needs. This innovative portal bridges gaps in alumni engagement by offering centralized, accessible, and interactive tools. It addresses issues such as alumni data management and engagement strategies, enhancing institutional capability to maintain long-term alumni relationships. The Alumni Engagement Portal System represents a transformative step in strengthening alumni-institution relationships. It sets a benchmark for strengthening technology to enhance alumni engagement and institutional development, contributing significantly to the advancement of higher education management practices.

Authors:
Marion Cresencio, Polytechnic University of the Philippines, Philippines

About the Presenter(s)
Dr. Marion Cresencio is currently the Associate Dean of the Polytechnic University of the Philippines, Graduate School.

See this presentation on the full schedule – Monday Schedule

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