Visualisation in Health Communication: Taking Weibo Interaction in COVD-19 as the Example (67398)

Session Information: International Arts & Design
Session Chair: TBA

Sunday, January 8, 2023 (19:10)
Session: Session 4
Room: Live-Stream F
Presentation Type:Live-Stream Presentation

All presentation times are UTC-10 (Pacific/Honolulu)

As China's biggest social media platform, Weibo has taken on essential health communication responsibilities during the pandemic. This research takes 105 posters in 15 health-related official Weibo accounts as the analysis objects to explore COVID19 health information communication and visualisation. First, the interaction between the audiences and Weibo, including forwarding, comments and likes, is statistically analysed. The comments about the information design are extracted manually, and then the sentiment analysis is carried out to verdict audiences’ views about the poster's design. The forwarding and comments are quantified as the attention index for a reference to the degree of likes. In addition, this study also designed an evaluation scale based on the standards of Health Literacy Resource by the Centers for Medicare & Medicaid Services (US). Then designers scored all selected posters one by one. Finally, combining the data of the two parts, concluded that: 1. To a certain extent, people think that the posters do not deliver substantive and practical information; 2. Non-knowledge posters(i.e. cartoon posters) gained more Forwarding and Likes, such as Go, Wuhan poster; 3. The analysis of COVID posters is still mainly picture-oriented, mainly about encouraging people to overcome difficulties; 4. Posters for pandemic prevention usually contain more text and fewer illustrations and do not clearly show cultural differences. In conclusion, visualising health knowledge in an accessible way for the general public is challenging. The relevant posters still have the problems of lack of effective communication, superficial design, and insufficient content accessibility.

Authors:
Zicheng Zhang, Neone Social-integration & Communication Agency, China
Linli Zhang, University of Lancaster, United Kingdom


About the Presenter(s)
Ms Linli Zhang is a University Doctoral Student at University of Lancaster in the United Kingdom

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00