Do Sound Bites Impact Students’ Perceptions of Credibility of Podcasts? An Experimental Analysis (67065)

Session Information:

Session: On Demand
Room: Virtual Poster Presentation
Presentation Type:Virtual Poster Presentation

All presentation times are UTC-10 (Pacific/Honolulu)

Due to their relatively low price and appeal, podcasts are commonly used in educational contexts (e.g., Cho et al., 2017). A common structural element of podcasts is the use of sound bites, which are excerpts of longer pieces of outside media (e.g., interviews).
A main indicator of quality upon which students judge podcast material is credibility, or the degree to which the content is trustworthy (Lin et al., 2014). One potential pathway to credibility is through including multiple perspectives, which may be accomplished through the use of podcast soundbites. Thus, the question arises: Do podcast sound bites impact students’ perceptions of credibility?
This paper explores this question using an experimental design. Participants first listened to a podcast and were randomly assigned to one of three groups: (1) Long sound bites, (2) Short soundbites, and (3) No sound bites. Immediately following the podcast, participants responded to survey items pertaining to credibility. Data have been collected and the authors are currently in the process of cleaning and analyzing the data. Results will be discussed with regard to their implications in both applied and theoretical contexts.

Authors:
Emily Dolan, Slippery Rock University, United States
Brittany Fleming, Slippery Rock University, United States


About the Presenter(s)
Dr Emily Dolan is a University Assistant Professor/Lecturer at Slippery Rock University, United States

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00