Chongqing has achieved remarkable results in the development of the cross-border e-commerce industry since 2014. With the gradual liberalization of cross-border e-commerce industrial policies, cross-border e-commerce comprehensive pilot zones across the country have increased to 35, and industrial competition has intensified. However, there is still a big gap in the cultivation and development of cross-period e-commerce enterprises in Chongqing. In 2022, with the increasing popularity of Chongqing in the country, cross-border e-commerce enterprises in Chongqing are facing unprecedented opportunities. At this moment, under the influence of the new crown epidemic, for cross-border e-commerce enterprises, it not only positively stimulated online consumption behavior at home and abroad but also increased the difficulty of logistics transportation and distribution…This article mainly focuses on the relevant strategies for the development of cross-border e-commerce enterprises in Chongqing. It focuses on the promotion of cross-border e-commerce, accelerating the improvement of the main body of cross-border e-commerce in Chongqing, and guiding traditional manufacturing enterprises, foreign trade enterprises, and domestic e-commerce enterprises to use cross-border e-commerce channels to obtain Orders, expand the market, transform and upgrade, create a characteristic industrial belt of cross-border e-commerce, promote the "industrial belt + cross-border e-commerce" model, select advantageous industries, carry out resource docking of well-known cross-border e-commerce platforms at home and abroad, and promote enterprises in the industrial belt. The cooperation relationship between the two countries has been carried out in detail, and it is intended to provide theoretical guidance for various enterprises in Chongqing to carry out cross-border e-commerce trade.

Authors:
Xinyue Huang, The University of Melbourne, Australia

About the Presenter(s)
Xinyue Huang is a master student of global media communication in school of arts, The University of Melbourne, after graduating with a Bachelor's degree in International Economy and Trade and she was a professor assistant student in business school.

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