Analysis of the Chinese Calligraphy Using Kansei Engineering (65991)

Session Information:

Session: On Demand
Room: Virtual Video Presentation
Presentation Type:Virtual Presentation

All presentation times are UTC-10 (Pacific/Honolulu)

Chinese calligraphy is closely related to the Chinese cultural circle, and it is also the most important part of Chinese art history. "Regular script" is regarded as the morphological standard of Chinese characters, while “cursive script” has a strong artistic quality. For the analysis of Chinese calligraphy, this study uses the cursive script "Autobiography" and the regular script "The Inscription on the Sweet Spring in the Jiucheng Palace" as representative samples, and through the principle of Chinese character components, the cursive script characters of different compositions and their corresponding regular script characters were screened out, a total of 20 characters. The Kansei vocabulary is screened according to the structure and shape of the two types of calligraphy, and the Kansei engineering analysis is carried out in the form of relevant expert questionnaires. the Grey Relational Analysis (GRA) method is used to calculate the importance sequence of the related Kansei vocabulary of the two Chinese calligraphy. The analysis results can be used as an entry direction for Chinese calligraphy aesthetic education, as well as an important reference for metalworking design and creation courses, and provide a basis for product designers to use calligraphy as design elements.

Authors:
Chia-Sheng Chang, National United University, Taiwan
Hsiu-Jye Chiang, National United University, Taiwan


About the Presenter(s)
Mr Chia-Sheng Chang is a University Postgraduate Student at National United University in Taiwan

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Posted by Clive Staples Lewis

Last updated: 2023-02-23 23:45:00